Project Description
In the spirit of March Madness, Pringles had their own Tournament of Flavors on their Facebook page. Individual brackets were created, starting with the Scrumptious 16, as videos face off for the win. Each flavor had 2 videos going head to head. Users could vote for their favorite to help it through to the next round. Each time one would vote, they had more chances to win great prizes, such as coupons and even a $500 gift card!