I’ve always loved creating. As a kid, that meant sketching in art class or carrying a camera everywhere. When the digital world started to take off, I taught myself Photoshop and web design and realized I could turn creativity into a career.

Over the years, I’ve designed for a wide spectrum of industries: leisure and entertainment, advertising, healthcare, AI startups, and logistics. Each chapter brought something different. In leisure, I learned how to design for large audiences in fast-paced, high-energy environments. In advertising, I honed the polish and storytelling of campaigns. In healthcare and MedTech, I saw the impact of design on trust and compliance. At AI and logistics companies, I shifted into product design, building systems and mobile apps that scale.

What ties these experiences together is how they’ve shaped me from a hands-on visual designer into a UX leader. I’ve gone from crafting single moments to guiding end-to-end ecosystems, from working solo to mentoring teams, and from creating interfaces to building design systems that connect them all. My focus today is on making complex products feel simple, human, and ready to grow.

Outside of work, I recharge through cycling and hiking. I ride my Peloton daily, and whenever I can, I head outdoors to explore. Glacier National Park is a favorite, reminding me that nature’s colors and patterns are often the best design inspiration.

For me, design is equal parts craft, curiosity, and connection. It’s how I solve problems, and it’s also how I see the world.